6 Creative Ways to Test Mobile Apps before Launch

Today, there are approximately 7.7 billion people worldwide and there are 5.15 billion unique mobile users across the globe, according to the latest data from (GSMA) Global System for Mobile Communications Intelligence and this evaluation has seen a tremendous increase in the last 12 months or so since the break out of COVID-19.

This gives us reason to believe that these figures are tentative and yet to go beyond current expectations. For any App Development Company, this is good news and winning mobile apps are a challenge.

The need for the development of mobile apps has increased tremendously and surprisingly by the end of 2022, the demand towards browsing through the internet may completely shift towards mobile instead of Laptop or Desktop.

When a developer designs an app for the end-user, he or she mainly focuses on two things:

1. User Retention
2. User Interface (UI)

In 2019, more than 200 billion applications were downloaded worldwide, but the retention rate was just 32%.

Thus the question arises, why is the user retention rate so low? The main hurdle is knowing how well the app has fulfilled the desire of the end-user.

Was the look and feel good? Are there any app glitches or are the features of the app fascinating? Getting feedback from customers is really hard. That’s why mobile apps require a systematic process of evaluation, testing, and development.

So, for every business, it’s high time to give a sanity check before entering into the mobile apps world.

Here are some quick creative ways on how mobile apps must be tested before launch.

1. A/B Testing

This is a UI research method. It performs a random experiment consisting of variants A or B modules. It uses two-sample hypothesis testing, statistical hypothesis testing, and so on. This method usually compares two layouts or content of the same variable by testing the variable A and subtracting which of the two variables is more efficient. Consider having very minimal action items on the home page but still we as a mobile app development company we always provide A/B variations to our customers, so that it would leave some choices for our clients.

2. Functional Testing

Functional testing ensures that the application works efficiently without crashing. This ensures that functions such as login, sign out, installations, and updates are working properly.

3. Consumer experience testing

Usability testing is particularly relevant to the user interface (UI).

The main aim of this testing is to make sure that the end-user faces no difficulty while using the mobile app. It revolves around ways to improve UI it also depends on feedback from the client to make the necessary improvements.

4. Server-Side Testing

This test is done directly on the web without client intervention. The test runs first on a web server before being delivered to clients.

5. Performance and Load Testing

This test is done to make sure the mobile apps are working properly and can work effectively under the workload. It tests for device and network performance, API performance, etc.

6. Compatibility Test

According to the Mobile-First approach, any program designed must be on the mobile phone before reaching the big screen. This ensures that the software can work effectively.

Compatibility testing is a test that confirms that mobile applications work effectively on any operating system or device. It is of two types: backward test and forward test.

By adopting the mobile app test as part of your application strategy, you can rely on data-based, functional insights to consistently surpass your app experience and, consequently, increase your app core dimensions, including user engagement, retention, and money-making. We will always make sure that we give the best mobile application development companies for our clients.

If you are looking for a mobile app development company, Please contact Charter global to learn more about how we can help. We are just a click away from you.

Posted by Charter Global Inc. on October 09th, 2020.